Friday, June 10, 2011

PSA: Prime to Prep

This is a Public Service Announcement from HerBeautyMark, sharing the importance of makeup primers!

Admittedly, I am new to face primer, but after my continuous time spent on makeupalley.com I've learned the importance of it and I am here to share that knowledge with you. If you are a primer virgin this post will help you in understanding what primer is, how to use it, the many types that are available and finding which one is right for you.

What is it?
A makeup primer most likely contains waxes, polymers, and silicones. These substances are made to virtually attach themselves to your foundation and face, therefore extending the longevity of your makeup. It is important to understand that, although you may think purchasing makeup primer is just another thing you'll have to spend money on it will actually allow you to use less foundation while still achieving the same results. Primer is used to smooth out the complexion and make for a soft canvas for makeup to be applied to. It is intended to be applied after moisturizer but before foundation.

Why you need it?
If you're fortunate enough to have perfectly flawless skin then primer will be of no use to you. However, if you're skin needs a little extra help look no further! Primer does two main jobs for you. First, it makes your skin ready for foundation to be applied by smoothing out texture and filling any fine lines. Second, it acts as a barrier between your skin and your foundation. This is important because naturally, our skin breathes. It does this by action of the pores and if your wearing makeup with a barrier (primer) between your skin and foundation your pores will "breath" in the makeup, causing it to not last as long. This same concept should be considered when understanding that some ingredients in makeup aren't very good for out skin to be breathing in and to prevent this, all we have to do is use a primer!

What kind do I get?
This is probably the trickiest part...you might have to try out a couple different kinds to find which best suits you. But I'll do my best in creating a easier experience by letting you know all the information I can find! (; The first step is figuring out whether you need an oil-reducing primer, or a hydrating one. Most primers are labeled by their function and where they are intended to be applied. There are also water based and oil based primers, this decision will depend on whether your foundation is water or oil based. Let's go back in time to 5th grade science for a moment so we can get a clear understanding of this. As we all know, oil and water do not mix well. This is especially true when it comes to face products. Have you ever taken two magnets and tried to put them together on their opposing sides? It's like they have a forcefield pushing them away from one another, right? This concept is similar to if you were to apply an oil based primer beneath a water based foundation. They oppose one another, therefore they would try to separate and this would leave you with makeup that doesn't last very long at all. Next, you'll find that there are all types of primers, age rewind, extra moisture, oil control, wrinkle fillers, and tone correctors. All you have to do is identify what your skin needs. This is actually a key component in everything you apply to your face, know what your body needs and finding the right items should become very easy. This step can be tricky since there are so many types and brands and prices so I always find that reading reviews of people with similar skin types and needs as me is most helpful. You can find this information at makeupalley.com and typing in the search bar "primers". You'll get tons of results, just click and start reading!

How do I put it on?
Before applying primer, make sure your face is cleansed and moisturized. You can use your fingers to put primer on, or a sponge, whatever works for you. You'll want to give the primer about 2-3 minutes to set into your skin before moving forward in your makeup routine. It is said to apply primer a bit heavier (and with your fingertips) to any areas where there are an abundance of fine lines, wrinkles, blemishes, scars or large pores. The primer will fill these places and help create an even base for your foundation to be applied to.

So now that you're equipped with knowledge of the vast world of primers you're ready to go out and find one that works for you! Below, I've created a shorter list of things you want to consider / remember when choosing your primer.

- Know your skins needs (dry, oily, large pores, wrinkles, etc.)
- Do your research / read reviews
- Know whether to get an oil or water based type primer
- If you buy something and it doesn't work for you, that doesn't mean primers don't work for you, just try a different one!

Bare Escentuals Prime Time Foundation Primer is a personal favorite of mine.

 Laura Mercier's Oil Free Foundation Primer is before for people with oily skin.
Smashbox Photo Finish Foundation Primer has had great reviews from people with dry skin.


I hope this helped you guys in finding a primer that works for you, if you have any other questions just ask!
XOX,
- Mj




*(Source(s): http://health.howstuffworks.com; http://wisegeek.com)

2 comments:

  1. Extra Virgin Olive Oil AKA Gold for your skin. I know it sounds harsh cause it's straight oil but do some research ( I have a video and some of my own on here if you look through past posts ) there's alot of benefits it can have for the skin and hair!

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